This one’s for all you everyday rockstars – whether you shine loud or keep it cool. It’s about embracing who we are, turning up the good vibes and celebrating the wild ride ahead. Together.

#Rocklovers - the indoors festival for data lovers, by data lovers
Picture this: electrifying live music, the energy of a mosh pit (optional, of course!), and enough good vibes to power the whole city of Tampere.
It's time to unleash your inner rockstar, swap your keyboard for air guitar, and celebrate our awesome team in true rock 'n' roll style. Get ready for a day you won't forget!
At the #Rocklovers festival at G Livelab in Tampere, you are invited to choose from a range of fun activities throughout the day. You get to channel your inner rockstar through various competitions, makeovers and music — if you want to. You can also just sit, relax and enjoy the company of your fellow data lovers! The eventfull day will culminate in a final, explosive crescendo by Ursus Factory. 🔥
In the meantime, this page will offer you up-to-date information on the event. Check here from time to time to see the newest info!
The festival will also offer you some not rock related activities, so if rock is not your cup of tea, no worries! 🌞
Agenda
12:00
Festival Food Market opens
12:45
Opening Show
13:00
Free Time For Activities and Music Bingo
15:30
Intermission Show
16:00
Festival Food Market opens & The Rocklovers And Datalovers Awards
17:00
Band Karaoke
18:15
LIVE: Ursus Factory
19:25
End Show
20:00
Return Buses Leave


1.-3. (2. floor)
1. AI Photo Booth: Strike a pose! Capture your rockstar moments with our AI Photo Booth, creating unique, themed photos.
2. Rockstar Makeover Station: Step up your festival look!.
3. VIP Access: Step into our VIP area, a dedicated area designed for everyone to enjoy premium access. It's a special spot that shows every single one of you is a Very Important Person to us, offering an elevated experience that's still perfectly accessible to all #Rocklovers.

4.-5. (0. floor)
4.-5. The Rock Lounge: Jam or Chill
Earlier in the day, it's your stage to jam: grab an instrument, join a spontaneous session with colleagues, and spread some musical joy! In the evening, the Lounge will be a relaxing place – a perfect, quieter space for board games, conversations, and catching the main stage action on screen.

6.-8. (Main area, 1. floor)
6. Festival Food: Fuel your rock 'n' roll energy with delicious festival food served from food stall.
7. Bar: Drinks when you get thirsty
8. Bar Games & Social Zones: Take a break from the mosh pit and challenge your colleagues to some bar games for friendly competition and laughs.

9.-10. (Main Stage)
9. Air Guitar Showdown: Unleash your inner virtuoso! Join our air guitar performances and competition!
10. House Band & Band Karaoke: Think you've got what it takes? Our house band will be rocking, and also , it's your turn to shine with band karaoke – grab the mic and own the stage!
Finally: Ursus Factory Takes the Stage! Get ready to mosh, sing along, and experience the electrifying live performance of our headliner, the one and only Ursus Factory!

11. Camping Area (Outside)
What happens in the camping area stays in the camping area 😎

Introducing our artist: Ursus Factory
Hailing straight from Helsinki, Finland, the electrifying duo Ursus Factory is hitting the stage at the #Rocklovers festival! These two magnetic northmen, Jussi and Allu, bring an untamed energy and riffs that will absolutely blow you away.
They delve into the raw realities of life with a punch, but don't think for a second they take themselves too seriously – expect a healthy dose of self-deprecating humor with the volume cranked to eleven.
Familiarize yourself with Ursus Factory in advance through their website's links to your favorite streaming services: https://ursusfactory.net/
Traveling schedules 🚆
Transportations will be organized based on sign up form answers. The initial plan:
Espoo: Mini bus (Departure time approx. 10:00)
Jyväskylä: Bus (Departure time approx. 10:00)
Kuopio: Carpools/Mini bus, depending on the number of participants (Departure time approx. 8.00)
Kempele: Train (Oulu - Tampere 7.49-11.51 / Tampere - Oulu 20.02-0.16)
Seinäjoki/Vaasa: Train/ Mini bus, depending on the number of participants (Departure time approx. 9:00)
Mikkeli: Carpools
Other locations: Carpools
If you're coming from elsewhere or can't make it to any of the buses.
🚌 Return buses depart from Tampere at 20:00.
✨ Please prioritize public transportation. If you come to the #Rocklovers using public transportation, save your receipts and make an expense report. See instructions here.
➡️ If there are no other sensible options, come by your own car. 50 % of the expenses will be compensated.

FAQ
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Yes. We're trying out a new concept. Last year, we had Olympics – this year, we rock! 🔥
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Pinja has reserved a capacity of accomodations from Sokos Hotel Ilves. You may reserve a room on the internet using our discount code BROCKLOVERS. Notice that accomodations are self-funded.
You'll find more detailed information further down on the page. -
Espoo: Mini bus (Departure time approx. 10:00)
Jyväskylä: Bus (Departure time approx. 10:00)
Kuopio: Carpools/Mini bus, depending on the number of participants (Departure time approx. 8.00)
Kempele: Train (Oulu - Tampere 7.49-11.51 / Tampere - Oulu 20.02-0.16)
Seinäjoki/Vaasa: Train/ Mini bus, depending on the number of participants (Departure time approx. 9:00)
Mikkeli: Carpools
Other locations: Carpools
If you're coming from elsewhere or can't make it to any of the buses.
Please prioritize public transportation. If you come to the #Rocklovers using public transportation, save your receipts and make an expense report. See instructions here.
If there are no other sensible options, come by your own car. 50 % of the expenses will be compensated.The return bus departures are at 20.00.
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Well, at first we thought a little mystery would be fun. Then we changed our mind and from now on you'll get the facts. We're sorry for the confusion this has caused!
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Yes! There will be food and drinks, but we will update the details later.
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No worries, just join #rocklovers-festival-2025 in Slack and you will be in the inner circle!

How to dress
Plan an awesome outfit fit for a rockstar, bring your best festival garb, build your own band or come as you are! Rock is about freedom of expression – you can represent any other music genre or style with your attire, too.
In case you want to level up your look, there's makeover and glow up possibilities at the venue. ✨

Get ready to rock!
While you wait for the party to start, here are a few things you can do to get ready to rock the festival!
- Dust off your leather jacket
- Crank up your air guitar skills! 🎸
- Listen to popular tunes – this event organizer was listening to Iron Maiden while writing this 🎵

Accomodations
If you want to stay in Tampere, Pinja has reserved a capacity of accomodations from Sokos Hotel Ilves at a more favorable rate than the market price. You may reserve a room on the internet using our discount code BROCKLOVERS. Notice that accomodations are self-funded.
Room rate/night
- 138 EUR / 1 person Standard room
- 158 EUR / 2 person Standard room
- 178 EUR / 2 person Standard room with extra bed
NOTE! The number of rooms available at the special offer price will decrease on 9.8.2025, so we recommend making your reservation before then. The offer code is valid until 30.8.2025, at 18.00.
The last day for free cancellation of your reservation is 7 days before the arrival date.